Blogging has become a popular way to earn money online, and choosing the right platform is good for your success.
In Nigeria, where online content consumption is on the rise, there are several blogging platforms that make it easy for beginners to start earning.
This article will highlight the top 4 blogging platforms to make money blogging in Nigeria.
1. WordPress
WordPress is one of the most popular blogging platforms worldwide, and it’s a top choice for bloggers in Nigeria looking to make money.
It offers both a free version (WordPress.com) and a paid version (WordPress.org). The self-hosted WordPress.org allows you to have full control over your website, which is good for monetization.
You can integrate various monetization methods such as Google AdSense, affiliate marketing, and selling digital products. Its vast selection of themes and plugins makes it easy for Nigerian bloggers to customize their websites and improve their user experience.
Also, WordPress is SEO-friendly, meaning your blog posts have a better chance of ranking higher on search engines, driving more traffic and potential income.
To get started with WordPress, you’ll need to buy a domain name and hosting, which are affordable in Nigeria.
You can use local hosting providers that support WordPress or go for international options.
Once your site is up and running, you can create valuable content and attract readers.
WordPress also has an active community of bloggers and experts who can help you grow and monetize your blog.
As your blog traffic increases, you can explore different income sources such as sponsored posts, ad networks, and offering online courses or eBooks. WordPress remains a solid option for anyone looking to make money blogging in Nigeria.
2. Blogger
Blogger (formerly called Blogspot) is another popular blogging platform that Nigerians use to create and monetize their blogs.
It is a free platform, and it is owned by Google, which makes it easy to integrate with Google’s ad services like AdSense.
One of the key advantages of Blogger is its simplicity. Even if you’re a beginner, you can quickly set up your blog without needing technical skills.
The platform is also lightweight and loads quickly, which is important for keeping your readers engaged.
Blogger offers free hosting and subdomains, but if you’re serious about monetizing, it’s a good idea to purchase a custom domain.
Monetizing a Blogger blog is easy because it supports Google AdSense directly, which allows you to earn money by displaying ads on your site. You can also use affiliate marketing and sponsored posts to increase your income.
Though Blogger doesn’t have as many customization options as WordPress, it’s a good option for Nigerians who are just starting with blogging and want a hassle-free way to make money.
3. LinkedIn
LinkedIn, traditionally known as a professional networking site, has emerged as a powerful blogging platform for individuals and businesses in Nigeria.
Unlike other blogging platforms, LinkedIn allows you to publish long-form articles directly to your profile, enabling you to showcase your expertise and gain visibility in your industry.
When it comes to monetization, LinkedIn doesn’t have traditional ad networks like Google AdSense, but it offers opportunities to generate income indirectly.
Through regularly posting valuable content, you can attract clients, employers, and collaborators, leading to opportunities like freelance gigs, consulting jobs, or business partnerships.
Many Nigerians have successfully used LinkedIn to grow their personal brand and monetize their expertise.
Nigerian bloggers can position themselves as industry leaders and monetize their content through consultations, paid partnerships, and brand collaborations.
4. Medium
Medium has gained popularity as a blogging platform, particularly among writers and content creators.
Medium offers a unique monetization model through the Medium Partner Program, which allows bloggers to earn money based on how much engagement their stories receive.
Nigerian bloggers can write on a variety of topics, from personal experiences to industry insights, and earn money from reading time and engagement.
Medium’s clean, minimalist design makes it easy for readers to focus on content, and the platform’s algorithm helps recommend your articles to a wider audience.
To get started on Medium, you can create a free account and begin writing articles right away.
However, to make money, you’ll need to join the Medium Partner Program, which pays you based on how much time paid members spend reading your articles. As you write more and gain followers, your earning potential increases. While it may take some time to build a significant income.
