Having a strong online presence is essential for any business, especially in Nigeria, where more people are turning to the internet to search for products and services.
One of the most effective ways to boost your visibility is through Local SEO. Through optimizing your website for local search, you make it easier for nearby customers to find your business when they are looking for what you offer. This strategy can significantly enhance your reach and drive more traffic to your site.
What is Local SEO?
Local SEO, or “local search engine optimization,” is the improvement of the visibility of your website in local search results on platforms like Google.
Local SEO helps your business show up when people near you search for things like “hair stylist in Uyo” or “best amala spot in Abuja.” If you want more walk-in customers, calls, and online orders from people in your area, Local SEO is your best friend.
Important of Local SEO
1. Increases Visibility: It helps your business appear in search results when people nearby are looking for what you offer.
2. Attracts Local Customers: Local SEO ensures that people in your area can find your business when they search for products or services close to them.
3. Boosts Sales: Through making it easier for local customers to find you, it increases the chances of them visiting your store or making a purchase.
4. Improves Search Ranking: Local SEO helps your business rank higher in local search results, making it more likely for people to click on your website.
5. Competes Locally: It allows your business to stand out from competitors in your area who might not be using local SEO effectively.
Also Read on 24 Best SEO Tips for Small Businesses in Nigeria
9 Steps to Do Local SEO in Nigeria
1. Set Up Your Google Business Profile (It is Free!)
The first step is to get your business on Google. This is the box people see when they search for a business like yours. When someone nearby searches for what you do, your business can show up on the map and top of the results. How to do it:
- Go to Google Business Profile
- Sign in with your Gmail
- Add your business name, address, phone number, and business category (like “Bakery” or “Car Repair”)
- Upload clear photos of your shop, menu, or products
- Add your opening hours
2. Add Your Business to Nigerian Directories
Think of online directories like the new version of Yellow Pages. Make sure your name, phone number, and address (called NAP) is the same everywhere. Google likes consistency. List your business on:
- VConnect
- BusinessList Nigeria
- Finelib
- ConnectNigeria
3. Use Local Keywords People Actually Search For
A keyword is what someone types into Google. Local keywords include your service + your location. For Examples:
“Makeup artist in Lekki”
“Affordable laundry in Surulere”
“Mechanic near me”
To find these keywords use free tools like Ubersuggest or Google’s “People Also Ask” section to see what people are searching for in Nigeria.
4. Add Location Info to Your Website
If you have a website, make it clear where you are located. Add your city or neighborhood name to your homepage title and description. Include a “Contact Us” page with your full address and also Mention your area naturally in your content (e.g., “We serve customers in Yaba, Lagos.”).
5. Ask Happy Customers for Reviews
Reviews are digital word-of-mouth. They boost your reputation and help you show up higher in search. Ask your satisfied customers to leave a review on your Google page and also Share your review link via WhatsApp or SMS
Say “Thank you” and reply to all reviews either good or bad.
6. Build Local Backlinks (Get Other Sites to Talk About You)
If local blogs or news sites mention your business, it is a big deal to Google. Here are ways to get backlinks:
- Partner with local influencers or bloggers
- Get listed in local event pages or business features
- Sponsor a small event in your community and ask them to link back to your website.
7. Be Active on Social Media (With Location Tags)
Your Instagram or Facebook posts can also bring in local customers. Follow this Tips:
- Use location tags like “Gwarinpa” or “Asokoro” in your posts
- Post content that locals care about like promos, events, tips
- Use hashtags like #NaijaBusiness, #LagosEats, or #PortHarcourtServices
8. Make Sure Your Website is Mobile-Friendly
Most Nigerians browse the internet using their phones. A slow or broken website can drive people away. Check your site, using Google Mobile-Friendly Test and always use clear fonts, big buttons, and fast loading images.
9. Track Your Progress
Don’t just guess, see what’s working. Use free tools like:
- Google Analytics – See how many people visit your site.
- Google Search Console – Check which search terms bring you traffic.
- Google Business Insights – See how many people called or asked for directions.
